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What is the Payback Price?

The Payback Price is your buy target — the price at which a stock offers a 50% margin of safety to our fair value estimate.

5 min read

What is the Sticker Price?

The Sticker Price is our estimate of a stock's fair value — the price that would earn you exactly 15% per year over the next decade.

5 min read

Why margin of safety matters

Benjamin Graham's most important idea — why buying at a discount to fair value is the foundation of sound investing.

4 min read

What is intrinsic value?

Intrinsic value is what a business is actually worth — independent of its current market price. Here's how to think about it.

4 min read

The Big Five growth metrics

Five compounding metrics that tell you whether a business is genuinely building value over time — and how to read them.

7 min read

Why ROIC is the most important metric

Return on invested capital separates businesses that genuinely create value from those that grow without enriching shareholders.

5 min read

Which valuation method is used — and why

Six valuation methods, one selected automatically. A plain-English guide to how each works and when it's used.

6 min read

Understanding the confidence score

What High, Moderate, and Low confidence mean in a PaybackPrice analysis — and what affects them.

3 min read